With over 25 years of combined experience in Manufacturing, Healthcare, Technology, and Financial Banking, Mr. Cruz is an accomplished, transformational visionary with a strong passion for operational excellence and cross-functional process transparency. Currently, he is the CEO and Founder of The Guiding Principles (TGP), a non-profit organization known for its high-integrity, authentic leadership with exceptional ability to manage diverse relationships between executives, colleagues, and employees. With a unique combination of experience, talents, and skills in the technical and cultural aspects of creating and sustaining a high-performance learning organization, Mr. Cruz has developed and improved organizational structures and practices by deploying the evolutional roadmap of the "TRUE NORTH" strategies that align to organizational excellence and continuous improvement. His goal is to improve the customer experience by developing leaders and employees to build more substantial, more adaptive, and sustainable organizations. His innovative, collaborative, and entrepreneurial ability to face resistance and challenges demonstrates his capacity as a strategic systems thinker to create alignment which articulates a clear, compelling, and unified vision to assure a high performing, best-of-class systems that excel in quality, service, and efficiency.

Mr. Cruz has a Bachelor's and Master's Degree in Computer Science with certifications in Lean, Six Sigma, Project Management, and Change Management. He is also licensed and certified Shingo affiliate, examiner, and alumni of the Shingo Institute.